When you think of conversions, do you only think of that moment when a visitor to your site becomes a paying customer? It’s true that purchases are the ultimate conversion. However, you’re missing out on a lot of great data by tracking only that single conversion as a measure of success. In this article, we’re going …
Cart abandonment is the ultimate enemy of online stores, and nobody knows that better than us at OptinMonster. For over a decade, we’ve helped customers reduce cart abandonment, improve conversion rates, and turn website traffic into revenue. In this article, I’ve summarized all that experience to help you understand cart abandonment, why it happens, how …
If you want to stay on top of your eCommerce marketing strategy, you have to plan ahead for all the holidays and celebrations that you can use for promotions. To help, I’ve prepared a handy eCommerce calendar, full of a wide range of holidays and special events. This eCommerce holiday calendar covers the entirety of …
If you’re not upselling to your customers, you’re missing out on a lot of revenue. In Marketing Metrics, the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” Source: Groove And since product recommendations can drive 10-30% of revenue, putting the right upsell …
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