With over 63% of website traffic coming from mobile devices, mobile marketing is no longer optional. It’s now absolutely essential to focus on reaching customers through their smartphones, tablets, and other mobile devices. Mobile marketing is extremely powerful because it lets businesses connect with users wherever they are. But how do you build a mobile …
Have you ever seen a countdown timer on a sale or an “Only a few left!” message on a product page? That’s an example of scarcity marketing in action. Scarcity marketing works because it increases the perceived value of a product. When something feels rare or exclusive, we tend to want it more. This can …
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