Author: Vlad

Marketing is all about testing. Trying different strategies and tactics to see what makes people take action in a favorable way for your company. The more you test, the better you’ll understand how to persuade your audience. However, a lot of companies don’t know what to test. They don’t know what they should try in …

The vast majority of businesses selling digital products or services online are leaving money on the table. Potential sales that could double their revenue in a matter of weeks. Money they have no clue about… hidden in plain sight. They could tap into this additional income with close to zero investment, just by changing the …

Despite popular belief, lead generation is more about quality than it is about quantity. An email list of 1000 people can outperform and outsell a list of 50,000. Why? Because even though using email marketing as a channel of communication can easily turn into a numbers game… at the end of the day, you’re connecting …

There’s not one successful company in this world that doesn’t create P&L (Profit and Loss) statements on a regular basis. A smart entrepreneur knows that each penny needs to be carefully tracked, because numbers say more than anything else in business. Numbers dictate decisions. A poor understanding of finance or a poor interpretation of how …