Author: Vlad

Converting website visitors is not as easy as it used to be. A few years ago, a simple page with a “buy now” button would convert. Nowadays, users are much more sophisticated… and unless you have a vital product they need with extreme urgency – you need to put a bit more effort into planning …

Have you ever found yourself struggling to generate leads, despite getting traffic on your website? Looking at the data, and seeing high bounce rates, and barely any conversions. Why would people visit your website if they don’t take any action? What is it that you’re missing, that’s stopping you from converting these visitors into leads? …

Marketing in today’s world is dependent on data. And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. At a very basic level, it’s what you use to find out how many people are visiting your website and how many are buying what you have …

The way the game of lead generation is played has changed. So, if you’re still just snagging email addresses or phone numbers, you need to read this. Growing email lists for the sake of growing them is no longer something that works. The good old days when getting an email was exciting are over, and …