Would you like to improve your B2B email marketing so you can nurture more leads into customers? Do you also want to use your B2B emails to improve customer retention and increase revenue? Email marketing is the most important digital marketing channel for many business-to-business (B2B) companies. In fact, 50% of US B2B marketers say …
Do you want to learn how to price a product so you can hit the sweet spot between value and profit? If you’re a small business owner or work for a startup, it can be tricky to determine the best price for a new product. According to a 2023 survey of over 8,000 U.S. consumers, …
Do you want to use email remarketing to drive more sales and grow your business? With email remarketing (also known as email retargeting), you can send more relevant and enticing offers and reminders to your leads and customers. How? By using the information you already have about your customers to target them more precisely. A …
Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those …
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