Author: Jennifer Butler Keeton
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Sales Cycle Guide: 7 Stages + Best Practices & Tips
Continue reading: Sales Cycle Guide: 7 Stages + Best Practices & TipsDo you want to close deals faster and increase your business’s revenue? Then you need to streamline and optimize your sales cycle. Here at OptinMonster, we’ve been moving leads through the sales cycle stages for over a decade. The result? Over 1.2 million users trust our software to turn their website visitors into subscribers and …
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Transactional Emails: Definition, Examples, & Top Tools
Continue reading: Transactional Emails: Definition, Examples, & Top ToolsAny time you make a purchase online, request a new password, or create an account, you get an email about it, usually within seconds. These are transactional emails, and they’re essential to running an online business. In this article, I’ll cover the definition of transactional emails and explain how they differ from marketing emails. I’ll …
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Fundraising Thermometers & Progress Bars: Get More Donations Fast!
Continue reading: Fundraising Thermometers & Progress Bars: Get More Donations Fast!Fundraising is one of the most stressful aspects of running a nonprofit. As a nonprofit marketer, you’re always looking for strategies that will help you reach your donation goals faster. Fundraising thermometers can be surprisingly effective at getting more supporters to click that “Donate Now” button. I worked in nonprofit marketing for 15 years, and …
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12 Website Metrics to Track to Boost Conversions and Explode Your Growth
Continue reading: 12 Website Metrics to Track to Boost Conversions and Explode Your GrowthAs a content writer here at OptinMonster, I constantly track the performance of my posts, so I can understand which ones are attracting visitors and getting engagement. This process can be overwhelming due to the massive amount of data available through tools like Google Analytics (GA4) and Google Search Console (GSC). Which website metrics should …
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