Do you want to understand the difference between upsell vs cross sell? Cross-selling involves offering additional products to complement a customer’s original purchase, while upselling focuses on persuading customers to buy a higher-priced or premium version of the product they initially considered. These two strategies may sound similar but there are important differences. The most effective sales tactic …
Would you like to improve your product promotion so you can win more sales? Creating a stellar product is just the first step. If you don’t also know how to market a product, your business will be dead in the water. Here at OptinMonster, we know how complicated product promotion can be. But we’ve also …
Do you know the difference between white hat vs black hat SEO? If you don’t, all your hard work doing search engine optimization could backfire. As a professional SEO expert, I’ve witnessed the rise and fall of countless websites based on their SEO practices. In this article, I will break down the differences between white hat vs black …
Summary: Email Click-Through Rate (CTR) is the percentage of recipients who clicked on one or more links in your email. It’s calculated by dividing the number of clicks by the number of delivered emails and multiplying by 100. For example, if you sent 1,000 emails and 50 recipients clicked on a link, your CTR would …
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