
Is email marketing dead? Have you ever wondered if email marketing has been pushed to the sidelines in this social media and influencer marketing era? As a digital marketer who’s seen the ebb and flow of various content marketing strategies, I often encounter this question. Let’s dive into the reality of email marketing today and uncover its relevance in todays …

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. To help you easily choose the right one for your eCommerce store, I tested some of the most popular personalization software …

Cart abandonment is the ultimate enemy of online stores, and nobody knows that better than us at OptinMonster. For over a decade, we’ve helped customers reduce cart abandonment, improve conversion rates, and turn website traffic into revenue. In this article, I’ve summarized all that experience to help you understand cart abandonment, why it happens, how …

Are you looking for the best email call-to-action examples and practices to grow your email list? An email call-to-action can make or break your email campaign’s effectiveness. Yes, those few words have a surprisingly strong impact, and they need to be spot-on. No matter how good your content is, a poorly crafted call-to-action can lower …

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