Author: Farjad Taheer
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What Is a Buyer Persona & How Do You Create One
Continue reading: What Is a Buyer Persona & How Do You Create OneCreating a buyer persona is important for any business that wants to understand its target market and tailor its marketing strategies accordingly. The best marketers know that clearly defining your ideal customer is the key to high conversions. For example, here at OptinMonster, we understand that our ideal customers include entrepreneurs, small business owners and …
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What Is Upselling? 15 Upselling Tips & Examples To Boost Revenue
Continue reading: What Is Upselling? 15 Upselling Tips & Examples To Boost RevenueTL;DR Upselling is the practice of encouraging customers to choose a higher-value version of the product or service they’re already considering, for example, a larger size, a premium tier, or an upgraded plan. Most effective upselling methods: 1. Post-Purchase Email Upsells – Follow up after checkout with smart, value-driven emails that suggest add-ons or upgrades.2. …
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How To Create a Content Marketing Strategy
Continue reading: How To Create a Content Marketing StrategyMost businesses publish content week after week without a clear strategy and the result is painful: wasted time, flat traffic, and campaigns that fail to drive ROI. In fact, 78% of companies that say their content marketing is very successful have a documented content marketing strategy while only about one in four marketers rate their …
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38 Free Visual Content Creation Tools To Make Marketing Easy (2025)
Continue reading: 38 Free Visual Content Creation Tools To Make Marketing Easy (2025)TL;DR: Quick Picks for Free Visual Content Tools Use these top picks if you’re short on time. Each has a usable free plan—just watch for watermark or export limits. Are you looking for free visual content creation tools to market your business? In a 2024 study by Venngage, 80% of marketers said visual content was either “Very important” to …
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