The welcome email plays a crucial role in email marketing, boasting a staggering 60% email open rate, the highest for any emails you send to your target audience. They also help to boost customer retention by 71%. These are impressive email marketing statistics. So, if you are not writing a perfect welcome email series, now …
In my 15 years as a digital marketer, I’ve created online surveys and forms for many different purposes. Survey apps have come a long way during that time, and I’ve used and tested the very best survey apps over the years. It’s important to collect feedback from your customers and leads. That feedback can be …
Have you ever seen a countdown timer on a sale or an “Only a few left!” message on a product page? That’s scarcity marketing in action. Scarcity marketing works because it increases the perceived value of a product. When something feels rare or exclusive, we tend to want it more. This can lead to higher …
Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. They’re also a double-edged sword. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall …
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