TL;DR: What Email Copywriting Is + Quick Tips Email copywriting is the art of writing the words in your marketing emails that get people to open, read, and take action. It covers four key elements: subject lines, preview text, body copy, and call-to-action (CTA) buttons. Want better results fast? Here are some copywriting tips to …
TL;DR: Split testing, or A/B testing, lets you compare two versions of your marketing to see which one converts better — so you can stop guessing and start growing. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing …
Ever feel like your ecommerce store is getting plenty of visitors but not enough sales? You’re not alone. The ecommerce conversion rate is one of the most important metrics for any online business, yet many store owners struggle to improve it. After all, what good is traffic if it doesn’t lead to actual revenue? That’s …
Looking for A/B testing ideas to boost your website conversions? A/B testing, also known as split testing, is essential for optimizing your marketing strategy, as it helps you make data-driven decisions that resonate with your audience. However, getting started with testing can feel overwhelming. That’s why I’ve compiled 60 practical A/B testing examples that you …
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