marketing Archives - OptinMonster

27 Video Marketing Statistics: What You Must Know for 2026

In this blog, we share video marketing statistics, uncovering insights highlighting the importance of video in your content marketing strategy. With the rapid growth of social media platforms like YouTube, TikTok, and Instagram, video marketing has outperformed traditional marketing, offering a dynamic and engaging way to tell your brand’s story. So, let’s turn the spotlight …
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What Is Guest Posting & How Can It Grow Your Brand & Revenue in 2026

If you’re serious about growing your brand, building backlinks, and driving qualified traffic, guest posting is still one of the most powerful (and underutilized) strategies in digital marketing. With AI content everywhere and Google cracking down on low-quality links, it is fair to ask whether guest blogging still works in 2026. The short answer is …
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FOMO Marketing Explained + 13 FOMO Marketing Examples

You’ve probably already seen FOMO in action, even if nobody called it that. The “only 2 left” note on a product page or the countdown on a checkout are designed to act on your fear of missing out. And if you’re honest, this strategy has probably worked on you at least once. The useful question …
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What Is Upselling? 15 Upselling Tips & Examples To Boost Revenue

TL;DR Upselling is the practice of encouraging customers to choose a higher-value version of the product or service they’re already considering, for example, a larger size, a premium tier, or an upgraded plan. Most effective upselling methods: 1. Post-Purchase Email Upsells – Follow up after checkout with smart, value-driven emails that suggest add-ons or upgrades.2. …
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