Demographics do a great job of telling us who our customers are. When it comes time to understand why they buy, though, demographics fall short. Psychographics steps in to fill the knowledge gap left by demographics. By using both together we can create a clearer, more complete picture of who our customers are as people, …
Wouldn’t it be great if every problem came with a set of instructions on how to solve it? Unfortunately, it doesn’t, so your content has to be that set of instructions for your customers. But when do you provide content to your customers, and what type? That depends on where your customers and potential customers …
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