
Are you planning your holiday marketing around one Black Friday discount? The holiday season has nine important sales dates, but each one works best with a different campaign. The holiday season is the one time of year when your visitors arrive already planning to buy. So, your job is making sure they shop with you, …

You’ve got a Black Friday sale to run and a calendar with nothing on it yet. But a Black Friday marketing strategy is really just a timeline, and it runs from the first week of October through to the week after Cyber Monday. I recommend starting as early as you can, and I’d treat mid-October …

Do you want more sales this holiday (or ANY day)? A countdown timer popup puts a visible deadline on an offer you’re already running, like a holiday promotion or a flash sale. This can create fear of missing out (FOMO) and motivate visitors to act more quickly. I’ll show you how to build one in …

The holiday shopping season is by far the most profitable time of the year for online retailers, and it’s never too early to start planning for Black Friday, Cyber Monday, and other holiday promotions. During November and December 2024, online spending increased by 8.7% from the previous year, reaching a whopping $241.4 billion. Here at …

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