
Have you ever seen a countdown timer on a sale or an “Only a few left!” message on a product page? That’s an example of scarcity marketing in action. Scarcity marketing works because it increases the perceived value of a product. When something feels rare or exclusive, we tend to want it more. This can …

TL;DRFOMO marketing (Fear of Missing Out marketing) is a powerful strategy that taps into urgency and scarcity to boost engagement and sales. By showing customers that an offer is limited, trending, or highly popular, brands can drive quicker decisions and reduce hesitation. Common tactics include limited-time discounts, social proof (like “1,200 people signed up today”), …

If you’re wondering how you can use fear of missing out to increase your sales—and you want some solid proof to back it up—we’ve got some FOMO statistics you’re going to love. In this article, we share 25+ powerful stats for 2025, covering everything from what causes FOMO to how to drive sales with FOMO …

Did you know that creating a perceived scarcity for your products and services can help you sell more? Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. It also lets you position your products and services as unique, …

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