How to Calculate the ROI of Email Marketing

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. Otherwise, you’re just guessing about what works and could be ... Continue Reading →

How to Create an Email Course to Generate More Leads

Do you want to use an email course to fill your list with high-quality leads? Free email courses make amazing lead magnets. They’re also an easy way for business owners and entrepreneurs to test demand for an online course, before you sink a lot of time and money into creating one. In this article, we’ll ... Continue Reading →

Email Marketing Analytics: 7 Metrics & KPIs to Boost Your ROI

Want to improve your email marketing? Using your email marketing analytics is one of the best ways to increase your marketing ROI. Email marketing can be one of your best sources of revenue. And yet, many marketers miss out on sales because they’re just guessing at what will work. Instead, you can use email marketing ... Continue Reading →

6 Actionable Tips to Boost Your Email Opt-in Rates

Are you looking to find the best ways to boost your email opt-in rates? There’s nothing more frustrating than spending lots of time (and money) on your website and email marketing platforms to have so few people signing up. Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated. That’s why, ... Continue Reading →

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