Email accessibility isn’t just about reaching a wider audience. It’s also about doing the right thing. By making your emails inclusive, you’re demonstrating respect for all individuals, including the millions who rely on assistive technologies to access digital content. Plus, any time a subscriber can’t properly engage with your email, that’s a potential lost sale. …
Are you struggling to get more people to sign up for your email list or newsletter? Increasing your opt-in rate can make all the difference in growing your audience and boosting engagement. But if you’re new to optimizing opt-in rates or unsure where to start, it can feel overwhelming. Here at OptinMonster, we’ve spent over …
How do you make your business stand out in an ultra-competitive, multi-million dollar industry? That’s a question that travel marketers have to wrestle with every day. Travel is one of the world’s largest industries, expected to contribute US$16 trillion to the world economy by 2034, according to Statista. With a lot of competition, and a …
The welcome email plays a crucial role in email marketing, boasting a staggering 60% email open rate, the highest for any emails you send to your target audience. They also help to boost customer retention by 71%. These are impressive email marketing statistics. So, if you are not writing a perfect welcome email series, now …
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