Ever wonder what the big deal is with eCommerce personalization? Let’s use an offline example to explain. When you go back to a restaurant you’ve visited before, it feels great when staff welcome you back and greet you by name, doesn’t it? And it’s a nice surprise when they acknowledge a special occasion like a ... Continue Reading →
If you’re not getting personal in eCommerce marketing, you’re making a costly mistake. We’re not just talking about revenue. It could cost you customers, too. Around 41% of customers switch companies because of poor online personalization and a lack of trust. In terms of money, poor eCommerce personalization costs US businesses around $756 billion a ... Continue Reading →
Online marketing is a major investment for any brand, big or small, and that investment isn’t always in the form of dollars. There are dozens of free online marketing tools out there that aren’t worth the time it takes to test them. So, how do you know if you’re spending your time and money on ... Continue Reading →
