When is the best time to send an email? If you want your marketing email blasts to have a big impact, you need to send them when most people check their inboxes. With the right timing, you can achieve the high open rates and click-through rates (CTR) that you’re looking for. In this post, I’ll share ... Continue Reading →
How to Create an Email Campaign (Step-by-Step Guide + Examples)
Do you want to create an email marketing campaign with a high open rate and click-through rate? Email marketing is vital to any business’s success. For every $1 that a business spends on its email marketing strategy, it gets an average of $36 in return. That means that your email campaigns have a potential ROI ... Continue Reading →
13 Ways to Boost Your Marketing Email Click-Through Rate
Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns, the one that stands out in particular is email click-through rate (CTR). This important metric is more than just a number; it’s a powerful indicator of how well your audience engages with your content and a critical factor in ... Continue Reading →
What Are the Best Call to Action Button Colors? 3 Proven Ways to Get More Clicks
What are the best call to action button colors to increase your click rates? Every online marketer knows that conversions are key to success. When more people click on your “Subscribe” or “Buy Now” buttons, you get more leads and sales. Color definitely matters to online users. In one survey of 500 consumers, 39% said ... Continue Reading →
Unlock the Power of FOMO: 17 Clever FOMO Marketing Examples
Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about fear of missing out marketing or how to use it to increase ... Continue Reading →
What Is Geotargeting? A Powerful Marketing Tool for Conversions
Do you know you can increase your conversions by up to 400% with geotargeting? Geolocation targeting is an incredibly effective way to reach the right people at the right time with the right message. In fact, 9 out of 10 marketers see higher sales when they customize their marketing based on users’ specific location. In ... Continue Reading →