How to Split Test Email Campaigns the RIGHT Way [Ultimate Guide]

Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between ... Continue Reading →

How to Increase Your Mobile Conversion Rate (19 Proven Methods)

Is your mobile conversion rate lagging behind conversions from visitors on desktop computers? You can’t afford to ignore your mobile users, whose numbers increase daily. That’s because mobile is a key channel for people researching your products and services, and connecting with your company. The latest research shows that 70% of media time and 79% ... Continue Reading →

16 Clever FOMO Marketing Examples to Boost Your Sales

Are you looking for FOMO marketing examples you can use to drive more sales? FOMO marketing is a great technique to make your visitors eager to buy from you. However, if you’re not implementing it correctly, it can appear to be manipulative and might even alienate your more savvy shoppers. “FOMO” stands for the fear ... Continue Reading →