When I first started focusing on my website’s conversion rates, I felt stuck. I was getting traffic, but visitors weren’t taking action—no sign-ups, no purchases, just clicks that led nowhere. It was frustrating, and I couldn’t figure out what I was doing wrong. Sound familiar? If you’ve ever wondered why your website isn’t converting as …
You probably hear marketers talk about boosting conversions all the time, but that misses the bigger question: What is a good conversion rate? It makes sense that you’d want to know whether your website, ads, or marketing campaigns are performing as well as they could be. That’s why we’ve written this guide to help you …
Wondering which metrics for email marketing are most important? Or what all the different numbers even mean? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. But for the numbers to mean anything, you have to understand the story …
Conversions are the fuel that keeps online businesses alive. Every conversion represents direct revenue or future revenue, so the higher your conversion rate, the more money you stand to make. Thankfully, there are plenty of conversion rate optimization tools available to encourage more of your users to take your desired action, whether that’s signing up …
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