Tag: content marketing
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Email Accessibility Guide: How to Send More Accessible Emails (10 Tips)
Continue reading: Email Accessibility Guide: How to Send More Accessible Emails (10 Tips)Email accessibility isn’t just about reaching a wider audience. It’s also about doing the right thing. By making your emails inclusive, you’re demonstrating respect for all individuals, including the millions who rely on assistive technologies to access digital content. Plus, any time a subscriber can’t properly engage with your email, that’s a potential lost sale. …
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How To Nail Travel Industry Email Marketing To Win More Customers
Continue reading: How To Nail Travel Industry Email Marketing To Win More CustomersHow do you make your business stand out in an ultra-competitive, multi-million dollar industry? That’s a question that travel marketers have to wrestle with every day. Travel is one of the world’s largest industries, expected to contribute US$16 trillion to the world economy by 2034, according to Statista. With a lot of competition, and a …
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What Is User-Generated Content (UGC) & How to Use It (With Examples)
Continue reading: What Is User-Generated Content (UGC) & How to Use It (With Examples)User-generated content (UGC) has transformed how brands build trust, engage with customers, and drive sales. Happy customers can be your very best marketers, and they’re also the cheapest! People trust recommendations from their peers more than any other form of content, and that’s exactly what UGC offers: social proof straight from real customers. In this …
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Visual Storytelling: How to Build Powerful Connections With Leads (Tips & Examples)
Continue reading: Visual Storytelling: How to Build Powerful Connections With Leads (Tips & Examples)It’s a noisy world out there, and marketers have to constantly work to get their messages noticed. It’s an even bigger challenge to create content that truly connects with your target audience. In this article, I’ll discuss the art of visual storytelling and show how you can use visual narratives to increase engagement and win …
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