We need to talk about content marketing ROI (return on investment). Do you know what it is? Do you know what yours is? Do you know how to track it? Content marketing ROI is important, but if you wouldn’t know a successful content marketing program if it walked right up to you and introduced itself, ... Continue Reading →
Interested in tapping into a whole different market? How about diving head-first into multiple markets? It might sound difficult, but companies do it all the time. It’s called cross-promotion. And believe it or not, it’s actually one of the most effective ways to grow your following. But what is cross-promotion? Simply put, it’s a marketing ... Continue Reading →
Are you up to date with the latest guidelines on doing keyword research? Researching keywords has been an essential part of both search engine optimization (SEO) and content optimization from the beginning, and it’ll help with email marketing, too. But it’s sometimes hard to choose the right terms for Google. There’ve been a lot of ... Continue Reading →
The thought of going head-to-head with competitors leave you feeling unsettled? Or does competition motivate you to work harder? Many businesses have an unhealthy view of competition. They view it as a threat to their long-term success. And sure, competition can be scary. There’s always the possibility that someone shows up and takes your business ... Continue Reading →
Are you ready to level up your social game? If you want your social media marketing to be effective, you’ll need to invest in the right tools for the job. Tools that help you manage and optimize your posts. Well, guess what. Today’s your lucky day. We’re sharing 32 awesome tools that’ll transform your social ... Continue Reading →
Have you ever noticed that good marketing content has become a lot more engaging lately? It’s almost as if we’re not only looking at content, we’re experiencing it. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a ... Continue Reading →
