Most businesses publish content week after week without a clear strategy and the result is painful: wasted time, flat traffic, and campaigns that fail to drive ROI. In fact, 78% of companies that say their content marketing is very successful have a documented content marketing strategy while only about one in four marketers rate their …
Conversions are the fuel that keeps online businesses alive. Every conversion represents direct revenue or future revenue, so the higher your conversion rate, the more money you stand to make. Thankfully, there are plenty of conversion rate optimization tools available to encourage more of your users to take your desired action, whether that’s signing up …
As a content writer here at OptinMonster, I constantly track the performance of my posts, so I can understand which ones are attracting visitors and getting engagement. This process can be overwhelming due to the massive amount of data available through tools like Google Analytics (GA4) and Google Search Console (GSC). Which website metrics should …
OptinMonster’s new analytics solution is live TODAY! ?? Now your dashboard and reporting won’t need to connect to Google Analytics at all. It just works. And to make things even better, your analytics data is now processed in near real-time. This means that if you go to a site and view the campaign, you can then refresh …
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