For campaigns created before the switch to native analytics, you can access your historical data on your campaign’s Analytics page.
Before You Start
Here are some things to know before you begin:
- This article shows you how to quickly access historical data for campaigns before native analytics was released on May 21, 2019.
- Historical data for a campaign will only be available if that campaign was integrated with Google Analytics.
Accessing Historical Data
If your campaign was created before the switch to native analytics, you can access the historical data via your Google Analytics account. When viewing the campaign analytics page, you will see a “View Historical Data” link next to the date filters.
When you click this, you will be taken to a help page and your Google Analytics Report should open in a new tab or window. If you do not see the new window or it was blocked by your popup blocker, the help page will also contain a link for you to click to get to the same report.
While we have attempted to create a link to the relevant report in your Google Analytics dashboard, deep-linking to these reports is not officially supported by Google. As such, you may encounter errors on the reports page.
Encountering Errors with the Google Analytics Reports page
If you do encounter errors on the reports page, we recommend simply following our guide to View OptinMonster Reports in Google Analytics.