How to View Historical OptinMonster Data in Google Analytics

For campaigns created before the switch to native analytics, you can access your historical data on your campaign’s Analytics page.

Before You Start

Here are some things to know before you begin:

Accessing Historical Data

If your campaign was created before the switch to native analytics, you can access the historical data via your Google Analytics account. When viewing the campaign analytics page, you will see a “View Historical Data” link next to the date filters.

"View Historical Data" link on campaign's Analytics page

When you click this, you will be taken to a help page and your Google Analytics Report should open in a new tab or window. If you do not see the new window or it was blocked by your popup blocker, the help page will also contain a link for you to click to get to the same report.

Google Analytics Report Page

While we have attempted to create a link to the relevant report in your Google Analytics dashboard, deep-linking to these reports is not officially supported by Google. As such, you may encounter errors on the reports page.


Encountering Errors with the Google Analytics Reports page

If you do encounter errors on the reports page, we recommend simply following our guide to View OptinMonster Reports in Google Analytics.