- A Visitor is counted as someone who has seen/viewed your campaign.
- A Conversion is an event that occurs when a visitor performs a desired action, such as submitting their email address through a campaign, or clicking on a button to be redirected to a specific URL, etc.
- The Conversion Rate is the ratio of conversions (number of people who opted-in) compared to the number of visitors (number of people who were presented with a campaign).
The conversion rate for a campaign is calculated by dividing conversion and visitor counts, then multiplying by 100.(number of conversions/number of visitors) * 100
Conversion rate is the single most important metric for measuring your campaign’s performance.
To choose a winning campaign, you will want to choose the campaign that has the highest conversion rate, as that is the campaign that is the highest performing.
How does OptinMonster run split tests?
To explain by example, imagine you have only one campaign, titled Campaign A. Then you decide to create three split tests: (1) Campaign A-1, (2) Campaign A-2, and (3) Campaign A-3. You now have 4 variations of 1 kind of campaign, the original and the 3 tests.
- Campaign A is active, and only some split tests are enabled. In this scenario, OptinMonster will randomly assign either Campaign A or one of the split tests. If the split test it chooses is one that is currently disabled, then OptinMonster will load Campaign A.
- Campaign A is inactive, and only some split tests are enabled. In this scenario, OptinMonster will not load any campaign for that pageview.
Can I split test different campaign types?
Yes! However, it is important to note that some campaign types will naturally result in higher conversion rates than others.
If you choose to split test a campaign type, try to change as few other details as possible, to truly test if it is the campaign type that is responsible for any difference in conversions (rather than design elements or display rules).
Follow our guide to change the campaign type.
Can I copy child campaigns from one split test group to another split test group?
No, it’s not possible to copy child campaigns from one split test group into another one at this time.
Can I change my split test notes later?
Yes, follow our guide to add campaign notes at any time.
Do you have any split testing tips or tricks I can follow?
Sure! First, make sure you understand the difference between A/B split testing and multivariate testing. A/B testing only tests one variable at a time. Multivariate testing allows you to test multiple conditions at once. Learn more about the difference between A/B testing and multivariate testing.
Then, check out some of the great split testing articles we’ve published to learn more about leveraging the power of OptinMonster’s split testing tool.
