How EczemaCompany.com Increased Conversions 158% by Split Testing Campaigns

Are you wondering how to improve your eCommerce email marketing strategy to boost your subscribers and revenue? Jennifer Roberge of EczemaCompany.com shared with us how split-testing campaigns allowed her to make data-driven decisions to boost her eCommerce email marketing instead of guessing, and led to increasing conversions 158%. Meet The Eczema Company Jennifer Roberge created ... Continue Reading →

How to Create a Split Test (and Why You Should)

How do you know your marketing campaigns are working? If you don’t split test, you’re missing out on leads and sales without even knowing it. Split testing shows you if your marketing is working, and where you can make changes to improve its effectiveness. In this guide, we’ll show you exactly why split testing is ... Continue Reading →

Conversion Optimization 101: Split Testing vs. Multivariate Testing

Are you confused about whether to do split testing or multivariate testing on your web pages, emails and optins? It’s a common issue when you’re getting started with conversion optimization. Most advice on conversion rate optimization tells you to test, test again and keep on testing. But it’s not always easy to understand what tests ... Continue Reading →

How Escola EDTI Increased Conversions by 500% Using Split Testing

Have you ever wondered if simply using a different color or copy can increase your conversions? Sometimes the smallest changes can produce big results. In today’s case study, we’ll highlight Escola EDTI, an OptinMonster customer, who increased conversions by 500% using split testing. Meet Escola EDTI Escola EDTI offers Lean Six Sigma and Analytics courses like ... Continue Reading →

The Ultimate Guide to Split Testing Your Email Newsletters

Split testing — also called A/B Testing — is a tool for entrepreneurs, business owners and marketers to increase their conversion rates. It can be used to measure the effectiveness of webpages, social media elements and email newsletters. In the case of email marketing, you would start with two elements or designs (A and B) ... Continue Reading →

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