How to Create a Split Test (and Why You Should)

How do you know your marketing campaigns are working? If you don’t split test, you’re missing out on leads and sales without even knowing it. Split testing shows you if your marketing is working, and where you can make changes to improve its effectiveness. In this guide, we’ll show you exactly why split testing is ... Continue Reading →

Conversion Optimization 101: Split Testing vs. Multivariate Testing

Are you confused about whether to do split testing or multivariate testing on your web pages, emails and optins? It’s a common issue when you’re getting started with conversion optimization. Most advice on conversion rate optimization tells you to test, test again and keep on testing. But it’s not always easy to understand what tests ... Continue Reading →

The Ultimate Guide to Split Testing Your Email Newsletters

Split testing — also called A/B Testing — is a tool for entrepreneurs, business owners and marketers to increase their conversion rates. It can be used to measure the effectiveness of webpages, social media elements and email newsletters. In the case of email marketing, you would start with two elements or designs (A and B) ... Continue Reading →

13 Dumb A/B Testing Mistakes That Are Wasting Your Time

Are you wasting your time with A/B testing? A lot of businesses make A/B testing mistakes that cost them time and money they can’t afford, because they don’t understand how what A/B tests are and how to run them correctly. A/B testing is an amazing way to improve your conversions, for any business. We’ve seen ... Continue Reading →

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