Using the Meta Pixel with OptinMonster

OptinMonster makes it easy to integrate the Meta Pixel with your campaigns.

In this article, you’ll learn how to add Meta’s Pixel tracking code to your OptinMonster campaigns.

Before You Start

Here are some things to know before you begin:

• Due to the advanced nature of this guide, at this time we do not provide support for Meta Pixel implementation.
• The Success Scripts implementation option in this guide requires a Growth subscription.
• This guide provides additional options for implementing the Meta Pixel that are available with all plans.

Meta Pixel Base Code

Before you can implement the Meta Pixel with your OptinMonster campaigns you’ll need to add the Base Code to the website where your campaign(s) will appear.

Meta recommends that you add the Base Code for the Meta Pixel to all pages of your site in their Meta Pixel documentation.

The Standard Event code is what will be added to your OptinMonster campaign in the next steps.

Example of Standard Event Code

There are several different approaches you can choose to add the Meta Pixel to your OptinMonster Campaign. We’ll walk through each option step-by-step.

Add Pixel via Success Scripts

If you are using one of our native integrations, the easiest way to implement the Meta Pixel with your OptinMonster campaign(s) is using Success Scripts.

Add Pixel via HTML Block

If you do not have a Growth subscription or would like to trigger the Meta Pixel on a different event than conversion, you can use our Javascript Events API.

Follow these steps to add the Meta Pixel using an HTML Block.

1. First, you will need to determine which event your Meta Pixel should be fire on. All OptinMonster events are outlined in our Javascript Events API doc.
2. Next, add an HTML Block to your campaign.
   
3. Add your Meta Pixel code to the HTML Block.
4. When you’re finished, click Save.

HTML Block Examples

The following are some examples you can use to get started triggering your Meta Pixel on different OptinMonster Javascript Events.

Trigger Meta Pixel on Successful Conversion

Trigger Meta Pixel When Campaign is Closed

In this example, the om.Optin.close event will fire only when the campaign is closed.

Trigger Meta Pixel When Campaign First Shows

In this example, the om.Optin.afterShow event will fire only after the campaign becomes visible.

FAQs

How can I trigger a different Meta Pixel event?

You may need to customize the specific Standard Event to fit your needs, please refer to this list of Meta Pixel Standard Events for what’s available.

Do I have to add the code to an HTML Block in the campaign builder?

No, you can use the Success Script option if you have a Growth subscription or you can add the Javascript directly to your website where the campaign will appear to visitors.

How can I add JavaScript to my WordPress site?

See how to add JavaScript to your WordPress site by following this guide.

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If you’re serious about jumpstarting your website business growth, then get started with OptinMonster today!

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