Category: Lead Generation
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How to Use Psychographics to Boost Leads and Conversions
Continue reading: How to Use Psychographics to Boost Leads and ConversionsDemographics do a great job of telling us who our customers are. When it comes time to understand why they buy, though, demographics fall short. Psychographics steps in to fill the knowledge gap left by demographics. By using both together we can create a clearer, more complete picture of who our customers are as people, …
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Win Big at Influencer Marketing: An Ultimate Guide for Beginners
Continue reading: Win Big at Influencer Marketing: An Ultimate Guide for BeginnersCan you name the most recognizable figure (in western countries, at least) in the history of influencer marketing? It’s this guy: That’s right, folks. Santa started appearing as an influencer for Coca-Cola in the 1920s (though we’re pretty sure nobody actually asked him if he wanted the gig). Influencer marketing has been around for a …
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How to Increase Traffic and Get More Leads With Pinterest
Continue reading: How to Increase Traffic and Get More Leads With PinterestWant to increase your leads from Pinterest? In this post, we’re going to cover Pinterest referral traffic, aka, how to use Pinterest to drive traffic to your blog or website. We’re going to start off by sharing some information about Pinterest users because you can never know too much about your audience. From there, we’ll …
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How to Complete a Conversion Rate Audit in 9 Simple Steps
Continue reading: How to Complete a Conversion Rate Audit in 9 Simple StepsYou know the problem with most conversion optimization guides out there? They all give generic tips and tricks that SOMETIMES work to give you a quick conversion boost. But they never address the root of the problem – and they’re not tailored to your audience. What if you want to get deeper into the conversion …
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