You’ve put time, sweat, money, and maybe a few tears into developing a new product. Now, you need to plan a product launch that will reach your target audience and drive sales. This comprehensive guide will cover the 14 most important steps of a successful product launch plan. I’ll walk you through each stage, including …
If video is a major part of your digital marketing strategy, then YouTube SEO is pivotal to growing your brand. YouTube is the world’s 2nd most popular search engine, and researchers estimate that it contains about 14 billion videos as of 2024. That’s a lot of videos to compete with. How can you get your …
Have you ever seen a countdown timer on a sale or an “Only a few left!” message on a product page? That’s scarcity marketing in action. Scarcity marketing works because it increases the perceived value of a product. When something feels rare or exclusive, we tend to want it more. This can lead to higher …
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