Popups are powerful tools for capturing leads, growing email lists, and driving sales when they’re used correctly. But if you’ve ever come across an intrusive, poorly timed popup, you know how quickly they can backfire. At OptinMonster, we’ve spent years perfecting the art and science of popups. Our lead-generation software powers millions of popup campaigns …
Creating a buyer persona is important for any business that wants to understand its target market and tailor its marketing strategies accordingly. The best marketers know that clearly defining your ideal customer is the key to high conversions. For example, here at OptinMonster, we understand that our ideal customers include entrepreneurs, small business owners and …
Do you want to engage your target audience, increase conversions, and grow your business? Gamification marketing is an important tool for accomplishing all 3 of these goals. Good marketing content has become a lot more engaging lately. Audiences don’t just want to look at content. They want to experience it. Mediafly’s recent study on content …
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