There are few things more frustrating to an eCommerce business owner than an abandoned cart. The customer browsed, read reviews, looked at several pictures, and put something in their cart, only to leave? What gives? Unfortunately, this happens a lot. Cart abandonment statistics show that more than 75% of shoppers abandon their carts, but that ... Continue Reading →
Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between ... Continue Reading →
When’s the last time you scrubbed your email list? If the answer is never, then you’re likely wasting time, effort, and money on marketing to people who aren’t interested in your business. Email lists decline by 20–30% every year. Up to one-third of your subscribers will never open your emails, much less click on your ... Continue Reading →
As a marketer, it can be exhausting to continue finding new avenues of growth for your company. Trying something completely new takes a lot of time and effort, and there’s no way to guarantee success. Unfortunately, there’s no magic bullet for acquiring new quality customers. But, it doesn’t have to be a constant uphill battle ... Continue Reading →
How do you make your business stand out in an ultra-competitive, multi-million dollar industry? That’s a question that travel marketers have to wrestle with every day. Travel is one of the world’s largest industries, contributing US$7.6 trillion to the world economy, according to Statista. Global tourism revenue in 2016 was US$1.26 trillion, and around 1.2 ... Continue Reading →
Do you want to save time on your eCommerce marketing while still keeping quality relationships with your customers? In this article, you’ll learn 5 marketing automation best practices to help you do just that! It’s easier than ever to automate marketing tasks and that can make it more likely that authentic customer relationships will fade. ... Continue Reading →
