In this article, you’ll learn everything you need to know about the impact of mobile on email engagement. We’ll share some mobile email engagement statistics, as well as tips for how to boost mobile email engagement overall. Many people have a smartphone in their hand (or close by) nearly all day long. They’re updating their ... Continue Reading →
Wondering if you need a nonprofit newsletter to boost your charity marketing? Or, do you want to start a nonprofit newsletter and just don’t quite know where to begin? Either way, we’ve got you covered. More than 83% of business-to-business (B2B) marketers send email newsletters as part of their content marketing strategy. And your nonprofit ... Continue Reading →
Is your holiday email marketing strategy already in place? Don’t wait until November before you start creating your holiday email messages. The best time to start is now. For many businesses, the holiday period is one of the most profitable of the year. So if you don’t get your marketing right for the holidays, then ... Continue Reading →
More than 281 billion emails were being sent and received daily in 2018 alone, with statistics showing that this number will surpass 347 billion in 2023: So, what’s up with the claim that email marketing is dead/dying a slow death? There could be some truth to that claim, in the sense that past email marketing ... Continue Reading →
Did you know that 79% of marketing qualified leads never convert? That’s an enormous percentage of qualified leads to just say, “Nah, nevermind.” So, what gives? It comes down to a lack of engagement. Engaged leads convert. But how do you keep leads engaged without spending all of your time babysitting emails? Automated drip email campaigns. ... Continue Reading →
There are few things more frustrating to an eCommerce business owner than an abandoned cart. The customer browsed, read reviews, looked at several pictures, and put something in their cart, only to leave? What gives? Unfortunately, this happens a lot. Cart abandonment statistics show that more than 75% of shoppers abandon their carts, but that ... Continue Reading →
