[Announcement] New Zapier Field Mapping to Supercharge Your Lead Generation

[Announcement] New Zapier Field Mapping to Supercharge Your Lead Generation

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The way most business owners do lead generation is wrong.

They focus on getting as many “leads” as possible into their funnel.

For them, it’s all about the volume of data they get.

And they use that data to contact people with generic messages in hopes of making sales.

It’s no surprise they lose a high percentage of their prospects.

Lazy marketing brings poor results. And luckily for you, that’s the norm.

If others are lazy with their marketing, and you put a bit more effort into how you engage with your audience and prospects, you’ll get ahead.

People will pay you if you show that you understand them better, and you place their needs and interests higher than the competition does.

And that’s exactly what we’re going to help you do.

We’ve just made it possible for you to connect and engage with your leads in hundreds of new and needle-moving ways.

Introducing Zapier Field Mapping

We’re proud to announce Field Mapping is now available for our Zapier integration!

Up until this point, you were only able to send basic lead data (name, email, phone number) to Zapier. With the Field Mapping update now available for Zapier, you have access to all of these fields to enrich the information sent to Zapier:

  • Name
  • Email
  • Phone
  • Text
  • Text Area
  • Number
  • Dropdown Select
  • Radio Button
  • Checkbox
  • Privacy Notice

We’re always fighting for our customers’ success, and this new update unlocks hundreds of new opportunities for our users to convert their leads.

This means you can take a wide variety of actions to connect with your prospects, with the help of the thousands of integrations Zapier provides.

And all it takes is a few clicks.

Instead of focusing on the theory, let’s look at some clear examples of what you can do:

  • Use lead data to target your prospects with Google, Facebook, or LinkedIn ads

You can target or retarget leads with paid advertising on multiple platforms, to push them further down your marketing funnel.

Additionally, you can create lookalike audiences, so you can find new leads that have a higher chance of converting.

  • Send leads to any Email Service Provider or CRM tool that Zapier connects with

OptinMonster integrates directly with dozens of the most popular Email Service Providers and CRM tools.

However, using Zapier Field Mapping, you get access to hundreds of additional tools, so you can use the one you like best.

Even if the tool is not one of our native integrations, as long as it’s part of Zapier’s integrations, you can send your OptinMonster lead data to it. Here’s an example for Acumbamail:

This is helpful, because the more you can personalize your emails, SMS messages and overall content, the easier it will be for you to convert those leads into paying customers.

  • Save your lead data in Google Drive

You can easily secure all of your lead data into a spreadsheet, which can act as a backup for those times when your Email Service Provider or Marketing Automation tool is crashing.

Each lead saved is a potential customer, that’s why doubling down on backing up your data is always a smart idea.

And if you choose to store your leads in a Google Sheet, you can use the functionality it provides to transform, analyze and visualize the data in a better way.

Here are just a few of the most common ways you can use OptinMonster lead data with Google Sheets:

  • Send instant SMS messages to your new leads 

If you’re selling products or services that require a 1 on 1 conversation with your prospects, then you want to know exactly when a new lead comes in.

The longer you wait to contact a lead, the harder it will be to close a sale.

Good news is… you’ll never have to worry about this if you create a Zapier workflow that send an SMS to your OptinMonster lead as soon as it comes in.

Similarly, you can choose to send an SMS notification to your sales staff, to let them know a new prospect is ready to be contacted.

  • Add lead data into Asana, Monday, Basecamp, Trello, or any other Project Management tool.

The best way to make sure your leads are being nurtured is to track the tasks you’re doing to nurture those leads. That’s why adding your leads into a project management tool can be a great move for your marketing efforts.

Keep a detailed description of each phase you’re taking your leads through, and create specific tasks that can help with the conversion process from one phase to the next.

  • Save time by validating phone numbers 

Don’t waste resources on leads that won’t convert.

It’s super easy to automatically validate phone numbers for prospects that are based in the US.

  • Analyze leads with ChatGPT

Give ChatGPT a set of instructions to automatically analyze the leads you’re getting, to save time and get insights into the best ways of engaging with each prospect.

You can also ask ChatGPT to write a personalized email for each lead you get from OptinMonster.

That’s just scratching the surface. There are dozens if not hundreds of other ways of using the new Zapier Field Mapping. Use your imagination to find use cases for your unique situation.

New Campaign Templates to Help You Generate More Leads

We’ve also just launched three new OptinMonster campaign templates to give you more options and opportunities for lead generation.

Free Legal Consultation

Get an Insurance Quote

Achieve Fitness Goals

If you’re looking for more templates, we have one for almost every context you can think of.

And if you want to make your campaign creation process even easier, you can give Playbooks a try. Playbooks are ready-to-use campaigns, with design, copy and display rules already implemented.

We care about YOUR SUCCESS, and introducing the Zapier Field Mapping is only the beginning. 

We’re constantly working on creating new ways for you to grow your email list, generate leads, and increase sales. Whether that’s updating existing solutions, or building new ones.

We have dozens of high-converting features, hundreds of campaign templates, and the best customer service team in the entire market.

And more updates are in the process of coming out.

So if you have a website that gets 15,000+ pageviews per month, you’re just one click away from getting a crazy good ROI.

Ready to get started? Claim your FREE Done-For-You Campaign ($297 value)!

We think OptinMonster is the #1 Lead Generation software on the planet. It’s the easiest way to grow your lists, leads and sales without a coder or graphic designer. And we’re so confident you’ll love OptinMonster, we’ll even build your first campaign for you for free!

Plus, you get a 14-day money-back guarantee with your account. There’s absolutely nothing for you to lose in this scenario.

Register for an OptinMonster account below!

Get Started With OptinMonster Today!

As always, we’re grateful for your continued support of OptinMonster, and we look forward to bringing you even more ways to grow your business as quickly and efficiently as possible.

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Michael Stelzner

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New York Times Bestselling Author Platform: Get Noticed in a Noisy World

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Neil Patel

Founder QuickSprout