Author: Jennifer Butler Keeton
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Checkout Optimization: 20 Best Ways to Recover Lost Sales
Continue reading: Checkout Optimization: 20 Best Ways to Recover Lost SalesDo you want to optimize your website’s checkout process and increase your revenue? Checkout optimization is vital for any eCommerce company. Without it, you’ll lose sales due to poor customer experience. After all, 70.19% of online shopping carts are abandoned. That’s according to the Baymard Institute, which has compiled 49 different cart abandonment studies. In …
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B2B Email Marketing: Explanation, Best Practices & Examples
Continue reading: B2B Email Marketing: Explanation, Best Practices & ExamplesWould you like to improve your B2B email marketing so you can nurture more leads into customers? Do you also want to use your B2B emails to improve customer retention and increase revenue? Email marketing is the most important digital marketing channel for many business-to-business (B2B) companies. In fact, 50% of US B2B marketers say …
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How to Price a Product: Pricing Strategies, Models, & Best Practices
Continue reading: How to Price a Product: Pricing Strategies, Models, & Best PracticesDo you want to learn how to price a product so you can hit the sweet spot between value and profit? If you’re a small business owner or work for a startup, it can be tricky to determine the best price for a new product. According to a 2023 survey of over 8,000 U.S. consumers, …
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Collect Customer Feedback on Your Website With These 7 Tips
Continue reading: Collect Customer Feedback on Your Website With These 7 TipsDid you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those …
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