Author: Jennifer Butler Keeton
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Visual Storytelling: How to Build Powerful Connections With Leads (Tips & Examples)
Continue reading: Visual Storytelling: How to Build Powerful Connections With Leads (Tips & Examples)It’s a noisy world out there, and marketers have to constantly work to get their messages noticed. It’s an even bigger challenge to create content that truly connects with your target audience. In this article, I’ll discuss the art of visual storytelling and show how you can use visual narratives to increase engagement and win …
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How to Create a Customer Journey Map (& Convert MORE at Each Step)
Continue reading: How to Create a Customer Journey Map (& Convert MORE at Each Step)You’ve created a great product, and your digital marketing efforts are starting to get noticed. But how do you turn more of those leads into loyal customers? A customer journey map can help you understand how to move leads through your sales funnel. Here at OptinMonster, we’ve been helping our customers convert their website traffic …
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How Create a Video Marketing Strategy to Grow Your Business
Continue reading: How Create a Video Marketing Strategy to Grow Your BusinessIf you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Globally, 92.3% of internet users aged 16-64 watch online video content at least once a week, according to an extensive report from We Are Social and Meltwater. If you’re not promoting your brand with video, …
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Email Split Testing: How to A/B Test Your Email Campaigns for Killer Results
Continue reading: Email Split Testing: How to A/B Test Your Email Campaigns for Killer ResultsYou’ve built an email list and have started sending out campaigns to promote your brand. But if you haven’t started using email A/B testing, you’re missing a golden opportunity to optimize your campaigns and boost your results. Email A/B testing, also known as split testing, is a powerful strategy that allows you to compare 2 …
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