Did you know that Google tweaks its SEO algorithm more than 500 times each year? ? That’s a lot of changes to the SEO algorithm that determines where your page shows up in search results pages. More than anything, this tells us that SEO isn’t a task that we can check off a list and …
Demographics do a great job of telling us who our customers are. When it comes time to understand why they buy, though, demographics fall short. Psychographics steps in to fill the knowledge gap left by demographics. By using both together we can create a clearer, more complete picture of who our customers are as people, …
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