
Summary: Email Click-Through Rate (CTR) is the percentage of recipients who clicked on one or more links in your email. It’s calculated by dividing the number of clicks by the number of delivered emails and multiplying by 100. For example, if you sent 1,000 emails and 50 recipients clicked on a link, your CTR would …

In the context of websites, “above the fold” refers to the content that’s immediately visible on a webpage without scrolling. It’s essentially the first impression your website gives visitors. Think of it like the top half of a folded newspaper on a newsstand. Back in the day, that’s where all the important headlines and attention-grabbing stories were …

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