Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing is working and where you can make changes to improve its effectiveness. In this article, you will learn everything there is to know about split testing. By the end, …
Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions, boost brand awareness, and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. In this blog post, I will share 23 real-life …
The welcome email plays a crucial role in email marketing, boasting a staggering 60% email open rate, the highest for any emails you send to your target audience. They also help to boost customer retention by 71%. These are impressive email marketing statistics. So, if you are not writing a perfect welcome email series, now …
In my 15 years as a digital marketer, I’ve created online surveys and forms for many different purposes. Survey apps have come a long way during that time, and I’ve used and tested the very best survey apps over the years. It’s important to collect feedback from your customers and leads. That feedback can be …
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