When everything feels available all the time, people hesitate to make decisions. If visitors think they can come back later and get the same deal, they’ll leave without taking action. But what if they knew the offer wouldn’t last? Scarcity is one of the most effective ways to drive conversions. When people see that time …
Are you running a limited-time offer (or while supplies last), but you’re not sure the best way to promote it across your site? Limited-time offers build scarcity around your promotion and motivates your audience to take action. The problem is that your audience has to actually learn about your offer before they can take you …
Have you ever seen a countdown timer on a sale or an “Only a few left!” message on a product page? That’s an example of scarcity marketing in action. Scarcity marketing works because it increases the perceived value of a product. When something feels rare or exclusive, we tend to want it more. This can …
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