Are you wondering how to create a LinkedIn business page? Or, maybe you’re not sure you even need one? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers ... Continue Reading →
Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. And there are plenty of social selling statistics out there to ... Continue Reading →
Knowing which social media metrics need to be tracked to achieve your goals is imperative to make the best of social media analytics. That’s often easier said than done without any insight into which metrics actually matter. There are literally hundreds of social media metrics at your fingertips. It can be easy to get overwhelmed ... Continue Reading →
Interested in tapping into a whole different market? How about diving head-first into multiple markets? It might sound difficult, but companies do it all the time. It’s called cross-promotion. And believe it or not, it’s actually one of the most effective ways to grow your following. But what is cross-promotion? Simply put, it’s a marketing ... Continue Reading →
You may have just as many hours in a day as Beyoncé, but building an email list from scratch is hard work, especially when you’re already busy building your online store, creating content, and providing customer support. But, it’s possible to build a free email list without letting everything else go. Building your own list ... Continue Reading →
Are you spending time and resources promoting your content on Facebook, Twitter, and other social networks in the hopes of boosting your search engine rankings? Did you know that some experts would call that a waste of time? The relationship between social media and SEO isn’t at all clear cut… but it does exist, and ... Continue Reading →
