Knowing which social media metrics need to be tracked to achieve your goals is imperative to make the best of social media analytics. That’s often easier said than done without any insight into which metrics actually matter. There are literally hundreds of social media metrics at your fingertips. It can be easy to get overwhelmed ... Continue Reading →
Interested in tapping into a whole different market? How about diving head-first into multiple markets? It might sound difficult, but companies do it all the time. It’s called cross-promotion. And believe it or not, it’s actually one of the most effective ways to grow your following. But what is cross-promotion? Simply put, it’s a marketing ... Continue Reading →
You may have just as many hours in a day as Beyoncé, but building an email list from scratch is hard work, especially when you’re already busy building your online store, creating content, and providing customer support. With everything else you have going on, you may be tempted to just buy an email list to ... Continue Reading →
Are you spending time and resources promoting your content on Facebook, Twitter, and other social networks in the hopes of boosting your search engine rankings? Did you know that some experts would call that a waste of time? The relationship between social media and SEO isn’t at all clear cut… but it does exist, and ... Continue Reading →
Wondering how to get traffic from Facebook without paying through the nose? You’re not alone. If you’ve been sharing content on Facebook with the aim of driving traffic to your website, you’ve probably noticed that you’re not getting the results you want. That’s because organic reach – connecting with fans without paying – is declining. ... Continue Reading →
As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. So how can you get some new ideas, fast? Using copywriting templates and examples from other successful marketing campaigns can help to inspire you and breathe new life into your marketing copy. Of course, finding those copywriting templates ... Continue Reading →
