How to Use Progressive Profiling to Generate Better Leads

In this article, you’ll learn how to use progressive profiling (aka, “dynamic web forms”) to get the detailed info you need about your leads. Forms can be offputting to leads. It’s enough to ask for an email address these days, never mind all the other information you need to personalize your interactions. It’s like walking ... Continue Reading →

7 User Onboarding Best Practices to Easily Boost Customer Success

Do you know what makes your customers happy? Even before they pay for a product, customers want a positive experience learning about it. And that’s why the onboarding experience is so important. In this article, we’ll share 7 user onboarding best practices that will easily boost customer success. What is User Onboarding? The term gets thrown ... Continue Reading →