As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track. Click-through …
Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Only then can you entice subscribers to click your links and buy. Thankfully, there are concrete strategies available that are proven to improve open rates. At OptinMonster, …
Want more engagement from your email marketing campaigns? Low engagement or high unsubscribes could mean that you aren’t engaging your subscribers immediately when they first opt in to your list. In this post, we’ll share 7 ways to engage your email subscribers from the moment they opt in. First impressions are everything, especially when it …
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