What’s a Good Email Open Rate and How You Can Improve Yours

Your open rate is one of the most important performance metrics you can track, and not just so you can see how you stack up against the competition. While click-through, unsubscribes, complaints, and forwards all play their part in an effective email marketing campaign, none of those things matter one bit unless your emails are getting ... Continue Reading →

5 Promotional Email Examples (And How to Write Your Own)

Want to write great promotional emails for your readers or customers, but not sure where to start? Try studying the promotional email examples sent by professionals and adapting their techniques. In this guide, we’ll look at five categories of great promotional email examples, and then show you the takeaways you’ll need to craft spellbinding emails ... Continue Reading →

7 Ways to Engage Your Email Subscribers from the Moment They Opt In

Want more engagement from your email marketing campaigns? Low engagement or high unsubscribes could mean that you aren’t engaging your subscribers immediately when they first opt in to your list. In this post, we’ll share 7 ways to engage your email subscribers from the moment they opt in. First impressions are everything, especially when it ... Continue Reading →

10 Easy Ways to Improve Your Email Open Rate

Do you want to increase your email open rate? Your email marketing campaigns can only be effective so long as they are actually getting opened in the first place. If your open rates are lower then you would like, here are 10 easy ways to improve them… 1. Keep Your List Fresh Do your subscribers ... Continue Reading →