How do you make your business stand out in an ultra-competitive, multi-million dollar industry? That’s a question that travel marketers have to wrestle with every day. Travel is one of the world’s largest industries, expected to contribute US$16 trillion to the world economy by 2034, according to Statista. With a lot of competition, and a …
If you’re not upselling to your customers, you’re missing out on a lot of revenue. In Marketing Metrics, the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” Source: Groove And since product recommendations can drive 10-30% of revenue, putting the right upsell …
Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing is working and where you can make changes to improve its effectiveness. In this article, you will learn everything there is to know about split testing. By the end, …
Are you looking for the best call to action examples? As a marketer or eCommerce business owner, you know the importance of a strong call to action (CTA) in driving conversions and achieving your marketing goals. But with so many options and strategies, creating a CTA that stands out and gets results can be challenging. …
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