Keyword Research 101: How to Choose the Right Keywords for SEO

Are you up to date with the latest guidelines on doing keyword research? Researching keywords has been an essential part of both search engine optimization (SEO) and content optimization from the beginning, and it’ll help with email marketing, too. But it’s sometimes hard to choose the right terms for Google. There’ve been a lot of ... Continue Reading →

25 Essential Competitor Research Tools You Need to Know

The thought of going head-to-head with competitors leave you feeling unsettled? Or does competition motivate you to work harder? Many businesses have an unhealthy view of competition. They view it as a threat to their long-term success. And sure, competition can be scary. There’s always the possibility that someone shows up and takes your business ... Continue Reading →

11 Steps to Create a Content Marketing Strategy to Grow Your Business

Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs. It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful. Without a strategy, success ... Continue Reading →

5 Best Keyword Research Tools to Boost Your Organic Traffic

Is a lack of organic traffic losing you business? If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. One of the best ways to solve that problem and boost your traffic is with keyword research tools. The reason keywords are important for increasing organic traffic is because ... Continue Reading →