
As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track. Click-through …

Do you have a SaaS business that offers free trials to acquire new customers? Are you struggling to increase free trial signups? You’re not alone. Figuring out how to improve free trials is one of the big issues in SaaS marketing. For most SaaS businesses, a free trial is the biggest source of converting free …

Email marketing, like other digital marketing channels, has its own unique terminology. While many of these terms are self-explanatory, it’s still important to define each email marketing term clearly. This will ensure that you have a solid understanding of the basic terms, which will help you as you learn more with our comprehensive Guide to …

Save 35% or more
discount already applied to cart
