
TL;DR: What Email Copywriting Is + Quick Tips Email copywriting is the art of writing the words in your marketing emails that get people to open, read, and take action. It covers four key elements: subject lines, preview text, body copy, and call-to-action (CTA) buttons. Want better results fast? Here are some copywriting tips to …

If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing. In my 15 years of sending promotional emails, I’ve …

TL;DR To build an email list from scratch, you need 4 things: an active website, an opt-in form tool like OptinMonster, an email marketing service like Constant Contact or Brevo, and a freebie lead magnet to entice subscribers. Here’s a super simple 6-step process to building your email list from scratch: 1. Set up your …

Do you want to learn how to grow your email list with real, engaged subscribers? Believe me, I’ve been there. We pour hours into email copywriting, tweaking email subject lines, and crafting designs—only to realize it’s all for nothing without an active, eager email list to reach. Here’s the reality: contacts change jobs, opt-out, or …

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