Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer.
Are you confused about whether to use double opt-in vs. single opt-in for your email list? Email marketing is one of the best ways to engage with visitors and turn them into subscribers and customers. According to Smart Insights, every dollar you spend on email marketing brings you $40 in return. But before they can ... Continue Reading →
Have you ever heard an email marketing tip that sounded too good to be true? Due to the popularity of email marketing, there are tons of studies on the best and worst ways to optimize your campaigns. In this article, we will reveal the top 7 email marketing myths that you shouldn’t believe. 1. Consumers have too ... Continue Reading →
