
If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing. In my 15 years of sending promotional emails, I’ve …

TL;DR Upselling is the practice of encouraging customers to choose a higher-value version of the product or service they’re already considering, for example, a larger size, a premium tier, or an upgraded plan. Most effective upselling methods: 1. Post-Purchase Email Upsells – Follow up after checkout with smart, value-driven emails that suggest add-ons or upgrades.2. …

Do you want more sales this holiday (or ANY day)? Adding a countdown timer popup to your site is a proven way to boost online sales. In this tutorial, we’ll share how to create a countdown popup with OptinMonster. If you have a sales promotion coming up, you simply must add a countdown timer to your …

Google Analytics 4 (GA4) is a powerful tool for understanding your website visitors. If you’re struggling to come up with new lead magnet ideas, GA4 can help. By analyzing user behavior, search terms, and engagement patterns, you can create lead magnets that truly resonate with your audience. At OptinMonster, we’ve spent over 11 years helping …

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