Tag: content marketing
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13 Creative Hello Bar Examples Proven To Boost Conversions
Continue reading: 13 Creative Hello Bar Examples Proven To Boost ConversionsA hello bar can be an excellent way to greet new guests coming to your site for the first time. It can also be a critical moment for engaging your returning users. In fact, the eCommerce site Cosmetic Capital used a hello bar to increase their lead generation by 300%! If you want to see …
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What Is Gated Content and How to Create It (Examples & Best Practices)
Continue reading: What Is Gated Content and How to Create It (Examples & Best Practices)Key Takeaways: Did you know that gated content could be the ultimate key to getting more email subscribers and customers on your website? When you require sign-up or sign-in to see some of your best content, you create a fantastic incentive for your website visitors. A gated content marketing strategy helps you boost your lead …
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What Is Gamification in Marketing? Benefits & Examples
Continue reading: What Is Gamification in Marketing? Benefits & ExamplesTL;DR Gamification marketing means adding game-like elements such as points, badges, challenges, and rewards to your campaigns so customers feel more engaged and motivated. It works because people naturally enjoy competition and achievement. The main benefits include higher engagement, better conversions, stronger brand loyalty, and more memorable customer experiences. Well-known brands like Starbucks, Duolingo, and …
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How To Create a Content Marketing Strategy
Continue reading: How To Create a Content Marketing StrategyMost businesses publish content week after week without a clear strategy and the result is painful: wasted time, flat traffic, and campaigns that fail to drive ROI. In fact, 78% of companies that say their content marketing is very successful have a documented content marketing strategy while only about one in four marketers rate their …
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